Vyasa Trading
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Case Study: Vyasa Trading

VYASA TRADING is a South African supplier and distributor of a large variety of general and industrial supplies.

Vyasa Trading (VT) positions itself as a cutting edge and broad spectrum solutions business, able to supply and outfit other industrial corporations with necessary tools, parts and tech solutions.

Index & Summary

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Problems

  • Marginal Branding
  • No Website or Online Presence of any sort
  • Lack of Trust from potential new Clients

Objectives

  • Distinctive & Comprehensive Visual Identity Design
  • Website as Information Hub
  • Increase in new Clientele

Process

  • Logo & Brand Elements for Distinct Identity
  • A Single Page Website to inform & convert the potential client

Results

  • Improved Business Recognition & Increase in Trust due to Professional Look and Feel.
  • Business Revenue Increase due to ease of finding the Business and effortless Contact via the website

Business Pain Points

  • Vyasa Trading had only marginal branding elements. The elements had no cohesiveness and did nothing to communicate the company’s value proposition, services or nature of their business.
  • VT did not have any online presence. Most importantly the company had no website to provide potential clients with valuable and crucial information.

Objectives and Goals

  • OBJECTIVE 1: To craft a cohesive and distinctive visual Identity for Vyasa Trading, with focus on the company’s visual branding elements reflecting the company values and vision.
  • OBJECTIVE 2: To create an online presence and outfit VT with their own website which would become the hub of information and initial client engagement.

Solutions Process

CloudKraft.Online began the solution process by interviewing the Vyasa Trading decision makers to establish the Brand Vision and define the most important information for the website.

CKO developed a comprehensive visual elements for VT brand language. The company Values and Vision as well as the field of expertise have been distilled into the logo that reflects the hi-tech and industrial nature of the company through the use of colour blue and strong typography. We have reworked the tagline from ‘Bringing the World to You’ to ‘Quality Tested Excellence’ to communicate the company’s value proposition in a more focused manner.

VT requested to start off with a one-page website in order to keep their only most essential content available for viewing. CKO approached the website construction with a landing page in mind, guiding the website visitor through the information with ease of navigation, and culminating with the prompt to contact VT via direct phone, email or contact form.

The website design began with a draft layout with information architecture and features. It was presented to the client to ensure all of the necessary information and functionalities were considered prior to the construction.

Secondly, a prototype site was built and presented to the client to review all of the content in action. The live review allowed CKO to receive precise feedback and make sure all of VT’s website elements were to the client’s preference.

The consecutive usability tests proved the need for more service display as well as a gallery of partner and brand endorsements to create a robust social proof, which were successfully implemented.

Finally, a completed website was presented and approved by VT.

PROJECT RESULTS

CloudKraft.Online has successfully launched the Vyasa Trading website. Currently CKO hosts the site on our 3rd fastest in the world and secure premium servers. CKO and VT are preparing to scale the one-pager to a full multi-page multi feature website. Stay tuned!

A pleasure working with CKO!

CloudKraft.Online has delivered on both the branding and website construction sides of the request, as well as the numerous reviews and changes. We are happy to finally have a great-looking and professional website and branding! Our outreach has widened and the client numbers have increased due to the ease of finding our business online and our professional look. Looking forward to growing our website and business with CKO!
Tashvir Santilall
Sales Manager, Vyasa Trading

Let Us Help You Power Your Business Growth.

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