Case Study: Harpers Auto

HARPER’S AUTO started out in 2016 as a family-owned business which specialized in supplying pre-owned vehicles to dealerships throughout South Africa.

Harper’s Auto have recently grown from strictly wholesaling vehicles to dealerships to now becoming a retail business that retails to the public.

A top section of Harpers Auto website with slogan 'We Keep You Moving Forward' and hero image a car interior showing car dashboard and a man driving it

Index & Summary

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  • No Branding
  • No Website or Online Presence of any sort
  • No place to showcase and sell vehicle stock


  • Distinctive & Comprehensive Visual Identity Design
  • Website as Information Hub
  • Virual Vehicle Showroom on the site
  • Increase in new Clientele


  • Logo & Brand Elements for Distinct Identity
  • A Single Page Website to inform potential clients and showcase vehicle stock


  • Improved Business Recognition & Increase in Trust due to Professional Look and Feel.
  • Business Revenue Increase due to ease of finding the Business and ability to buy and sell vehiclesvia the new site
A top section of Harpers Auto website with slogan 'We Keep You Moving Forward' and hero image a car interior showing car dashboard and a man driving it

Business Pain Points

  • Harpers Auto only had a self-created logo that didn’t suite the company voice & brand tone and did not communicate value proposition.
  • Harper’s Auto only had a Facebook page as their online outlet and had no website to provide potential clients with valuable and crucial information, as well as easy showcase their vehicle stock.

Objectives and Goals

  • OBJECTIVE 1: To craft a cohesive and distinctive visual Identity for Harper’s Auto, with focus on the company’s visual branding elements reflecting the company lux tone, as well as values and vision.
  • OBJECTIVE 2: To create an online presence and outfit Harper’s Auto with their own website which would become the hub of information. Most importantly the site will allow the viewing and sales of their vehicle stock, therefore driving company revenue up.
A table top with an analytics report on it and branding team studying the content of the book
A Harper's Auto logo presentation in different color variants
The final Harper's Auto logo in gold and white on black background
A Harper's Auto website mockup displaying the drafts for About, Blog, Car Showroom and Contact sections

Solutions Process

CloudKraft.Online began the solution process by interviewing the Harper’s Auto decision makers to establish the Brand Vision and define the most important information for the website.

CKO developed a comprehensive visual look and feel for Harper’s Auto brand. The company Values and the Lux Vehicle Supplier Vision have been distilled into the logo that reflects the hi-end and bespoke nature of the company through the exploration of colours, finally settling on interchangeable black/white with Gold. We have developed the tagline from ‘We Keep You Moving Forward’ to communicate the company’s value proposition in a more focused manner and hint at Harper’s Auto excellence & service initiative in auto industry.

Harper’s Auto requested to start off with a single-page information hub homepage, in order to keep their only most essential content available for viewing, and a Virtual Showroom page where their potential clients can view and inquire about the listed vehicles. Lastly, the company needed a prompt for potential vehicle sellers to be able to contact them in order to sell their vehicles to Harper’s Auto.

CKO approached the website construction with a landing page in mind, guiding the website visitors through the information with ease of navigation, giving them a preview of and and easy access to the vehicle listings, and culminating with the prompt to contact Harper’s Auto via direct phone and email, for general inquiries or, importantly, to offer their own cars for sale to Harper’s Auto via a special Contact Form.

The website design began with a draft layout with information architecture and features. It was presented to the Harper’s Auto director to ensure all of the necessary information and functionalities were considered prior to the construction.

Then, a prototype site was built and presented to the director to review all of the content in action. The live Zoom review allowed CKO to receive precise feedback and make sure all of Harper’s Auto website elements, the Listings Page and Contact Form fields were to the client’s preference.

Finally, a completed website was presented and approved by Harper’s Auto decision makers.


CloudKraft.Online has successfully launched the Harper’s Auto website. Currently CKO hosts the site on our 3rd fastest in the world and secure premium servers. Harper’s Auto are currently working on their vehicle database, while CKO is focusing on website visitor analytics. Once the data has been collected and processed, both companies will scale the current site to a full multi-page multi feature website. Stay tuned!

Excellent & Efficient.

Working with CloudKraft was an absolute breeze. CKO has produced high quality branding concepts and presented them in an appealing and easy to understand manner. We have had an easy time reaching them and they delivered all feedback on time. CKO attended to every change we have suggested and provided valuable input on every idea we have had, guiding us to the best solution, whether the question was branding or our website.
Brett Harper
Director, Harper’s Auto
The final Harper's Auto website layout showcasing its sections

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