Case Study: Harpers Auto
HARPER’S AUTO started out in 2016 as a family-owned business which specialized in supplying pre-owned vehicles to dealerships throughout South Africa.
Harper’s Auto have recently grown from strictly wholesaling vehicles to dealerships to now becoming a retail business that retails to the public.
Index & Summary
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Problems
- No Branding
- No Website or Online Presence of any sort
- No place to showcase and sell vehicle stock
Objectives
- Distinctive & Comprehensive Visual Identity Design
- Website as Information Hub
- Virual Vehicle Showroom on the site
- Increase in new Clientele
Process
- Logo & Brand Elements for Distinct Identity
- A Single Page Website to inform potential clients and showcase vehicle stock
Results
- Improved Business Recognition & Increase in Trust due to Professional Look and Feel.
- Business Revenue Increase due to ease of finding the Business and ability to buy and sell vehiclesvia the new site
Business Pain Points
Objectives and Goals
Solutions Process
CloudKraft.Online began the solution process by interviewing the Harper’s Auto decision makers to establish the Brand Vision and define the most important information for the website.
CKO developed a comprehensive visual look and feel for Harper’s Auto brand. The company Values and the Lux Vehicle Supplier Vision have been distilled into the logo that reflects the hi-end and bespoke nature of the company through the exploration of colours, finally settling on interchangeable black/white with Gold. We have developed the tagline from ‘We Keep You Moving Forward’ to communicate the company’s value proposition in a more focused manner and hint at Harper’s Auto excellence & service initiative in auto industry.
Harper’s Auto requested to start off with a single-page information hub homepage, in order to keep their only most essential content available for viewing, and a Virtual Showroom page where their potential clients can view and inquire about the listed vehicles. Lastly, the company needed a prompt for potential vehicle sellers to be able to contact them in order to sell their vehicles to Harper’s Auto.
CKO approached the website construction with a landing page in mind, guiding the website visitors through the information with ease of navigation, giving them a preview of and and easy access to the vehicle listings, and culminating with the prompt to contact Harper’s Auto via direct phone and email, for general inquiries or, importantly, to offer their own cars for sale to Harper’s Auto via a special Contact Form.
The website design began with a draft layout with information architecture and features. It was presented to the Harper’s Auto director to ensure all of the necessary information and functionalities were considered prior to the construction.
Then, a prototype site was built and presented to the director to review all of the content in action. The live Zoom review allowed CKO to receive precise feedback and make sure all of Harper’s Auto website elements, the Listings Page and Contact Form fields were to the client’s preference.
Finally, a completed website was presented and approved by Harper’s Auto decision makers.
PROJECT RESULTS
CloudKraft.Online has successfully launched the Harper’s Auto website. Currently CKO hosts the site on our 3rd fastest in the world and secure premium servers. Harper’s Auto are currently working on their vehicle database, while CKO is focusing on website visitor analytics. Once the data has been collected and processed, both companies will scale the current site to a full multi-page multi feature website. Stay tuned!
